• Vegan

About this product

Did you know 1.5 BILLION plastic toothpaste tubes go to landfill every year because they cannot be recycled? Happier Beauty toothpaste is different. It has an easy to recycle aluminium tube.

Happier Beauty toothpaste is suitable for sensitive teeth. They use 4 different types of natural mint plant to get a fresh 100% natural mint flavour.

It does not contain any Sodium Lauryl Sulphate, triclosan, petrochemicals or colours. Happier have added papaya enzymes for gentle, natural whitening, vitamin E for gum health and dentist-approved minerals like fluoride and hydroxyapatite to help strengthen our enamel.

Happier Toothpaste is cruelty free and suitable for Vegans.
No Petrochemicals, colours, artificial flavours or artificial sweeteners.

100% Recyclable Aluminium Tube.
Lid can be returned to Happier Beauty for free and they will wash sterilise and reuse on a future order. Use Freepost address found on Happier Beauty website

Happier Toothpaste is a low foam formula. Happier do not use SLS or other soaps to create lots of foam, as some foams may dry your mouth.

Brush twice daily using a pea-sized amount.

Children under 6 years use a pea sized amount for supervised brushing to minimise swallowing. In cases of fluoride intake from other sources consult a dentist or a doctor.

Ingredients & allergens

Glycerin, aqua, hydrated silica, potassium citrate, hydroxyapatite, cocamidopropyl betaine, aroma, cellulose gum, sodium fluoride, stevioside, tocopherol (vitamin E), papain, limonene (sodium fluoride 0.32% w/w (1450ppmF)

For allergens, including cereals containing gluten, please see ingredients in bold. May contain traces of peanuts, nuts, soya, sulphites and sesame.

How Good Club works

Reusable or plastic-free packaging

500+ products in reusable or low waste packaging.

National carbon neutral delivery

Delivery to your doorstep (no need to be home). From £3.99 a month, or £5.99 one-off.

Empties collection

Free next-day collection of returnable delivery box and used packaging from your doorstep.

Free starter kit + £10 off next 2 orders

Get a free starter kit with your first order, and £10 off your next two orders.


How we pick
our products

We sell products that meet our strict sourcing criteria:

  • Real tasty
  • No GMO
  • No single-use plastic
  • No air miles
  • No nasty ingredients

Nothing nasty

No artificial colourants, flavours, preservatives or sweeteners, hydrogenated fats, or bulking agents.

Waste Free

Delivered in reusable pots and boxes that we collect from your doorstep.

No air miles

We source all our products as locally to the UK as possible, and never air freight.

Good Clubs Ltd (trading as Good Club) is not the manufacturer of the products sold on our website. While we work to ensure that product information on our website is correct, manufacturers may alter their product information. Actual product packaging and materials may contain more and/or different information than shown on our website. If you have any specific product queries, please contact the manufacturer. This notice does not affect your legal rights.

What's so good about Good Club?

We provide the best ethical groceries in reusable and low waste packaging.

No single-use plastic

Stock up on 500+ food and household products without any single-use plastic.

Nice taste, no waste

We handpick products that share our values (and taste well nice too).

Planet-friendly delivery

Nationwide next-day, carbon-neutral delivery to your doorstep (and back).